The Success cycle is a project with various channels. It was initiated and executed by Belinda Evangelica, one of Bettina John’s five Alter Egos that she has been working with since 2012. The different forms this project takes range from music and performance art to fashion, installation and motivational speech. Belinda Evangelica is all that: a motivational speaker, fashionista, muse, music producer, writer, instagramer and pinterester. Her output is infinite.
This installation is a stand-alone work and a piece in its own right while serving as a stage for Belinda Evangelica’s live appearances. The room filled with portraits of herself, in the manner of an ancestor gallery, conjures up images of cult gatherings and spaces of worship.