The Success Cycle is a project that has taken various forms. The project revolves around Belinda Evangelica, one of Bettina John’s five Alter Egos who she has developed in 2012. The different forms this project takes range from music, performance and art to fashion, installation and motivational speech.
This installation is a piece in its own right, while serving as a stage for Belinda Evangelica’s live appearances. The room filled with portraits of herself, in the manner of an ancestor gallery, conjures up images of cult gatherings and spaces of worship.